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We understand that traffic generates business through
websites … and we do everything we can to deliver it.
- We offer tangible packages that are clear concise and accessible.
- Up to 20 targeted key words—depending upon budget.
- Free website and analytics Monthly review of progress and statistical
reporting.
- Continual link building programme.
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| D-ICE will research the terms that users use and the number
of searches per month. |
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| This is where D-ICE will identify the most effective keywords
with a focus on getting a top three rank. |
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| D-ICE will compile a report on your website to ensure that
the structure and content is relevant to the targeted keywords. |
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This is where D-ICE will acquire high quality links to
the clients website from other relevant websites. |
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As an easy illustration to support the case for Search Marketing—If
a client has a website without a search marketing programme it’s
akin to them having thousands of leaflets printed then putting them on
a desk in the hope that customers will pick them up …
Just as you’d have your leaflets distributed or your radio campaign
on at peak time, you have to
distribute or “broadcast” that your website exists, search
marketing is about bringing users to the site –building traffic
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Search marketing and Pay Per Click (PPC)
Fewer than 1 in 4 of the daily 2bn daily searches lead to customers using
Pay Per Click results at the right or top of the screen.
Consequently, it makes sense to rank high in “organic” listings,
which don’t take PPC into account, and that’s exactly what
we deliver.
PPC is useful for short term promotions, but organic search marketing
can deliver longer term
business growth.
D-ICE focuses on organic search, though we also identify PPC opportunities
(for a fee on top of the base package).
The Key drive to success is from LINKS to the website, NOT from it.
You may be thinking, huh, what about all the content, I thought that
was important too …?
Search engines use the number of inbound links to a website, from other
relevant sites, as the single most important factor in a website’s
ranking.
Content is very important and certainly helps to make a website rank
but for it to rank well, it’s all about links, links and more links.
From a customer perspective, the content has to be there to represent
their products and services, but as far as search engines are concerned,
it is the links that drive results.
D-ICE specialise in acquiring top quality links from a huge number of
sites covering a vast range of subjects. We add relevant links over a
period of time, targeted around the keywords discovered
during the keyword research process, to ensure that your website’s
ranking for the terms it should.
Contact our sales team now for
a quote or to discuss in more detail.
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