Vividas Viral TV

PDF

As TV audiences dwindle and start to fragment across multiple channels, many predict that traditional 30 second TV spots will no longer be an effective means of reaching consumers. However, internet-based advertising enables agencies to combine the brand-building power of traditional TV advertising with the targeting and accountability of the web. It also enables them to extend advertising or branded episodic campaigns that have a high propensity to go Viral.

Features

Vividas offers an end-to-end solution for Viral TV, that is easy to use and feature rich. The product has the following features:

• Resolutions from dial-up to High Definition, speed 56kbps to 1.2Mbps
• Includes set up and hosting for 3 months
• Short turn around, can be set up in a day
• Includes statistics reporting - time, country, etc.
• No time limits to pre-purchased minutes

Benefits

Vividas is a unique technology that provides agencies with unrivalled benefits for Viral ad delivery:

• Reach - Instant playback on any user machine, with no user prerequisites needed, including behind firewalls
• Scale - Highly scalable architecture up to 90,000 simultaneous streams
• Impact - Full screen broadcast quality up to High Definition resolutions instantly
• Accountable - Extensive reporting metrics, time of play, country, length of play, number of pauses
• Expert digital media consultants to advise and help set up
• Cost effective. Up to 30% cheaper than Flash to deploy
• Low risk - Flexible tariff option that grows with business